You should be speaking to the readers as though they are friends, so keep it on a personal level rather than strict and serious. Unless you were magical this would be really time consuming and tiring to do in person. You want to be on the level of your readers and not just send out a string of advertisements in your sales letter. You want to be on the level of your readers and not just send out a string of advertisements in your sales letter.
There are some businesses that are known by their sales letters and how effective they are. The beginning is the headline and this is often the most difficult part to write. Considering the headline should be about four to five words long that may seem a bit silly but it is true. This is where you need to captivate your readers otherwise they are probably going to just toss the letter away.
Anyone with any business experience knows how hard it can be to get people to pay attention and have interest in a new business. Use the body of the letter to be where you give your sales pitch and where you discuss in as much detail as possible what it is that you have to offer. They want to know what it is about what you are offering that is so different from everything they have seen before. The body of your letter is where you are basically giving your sales pitch and showing readers what it is that makes your business stand out from the rest.
The end is where everything should be brought nicely to an end. Bring the letter to a nice close at the end and make readers take action. Even if you only bring in a fraction of what you were hoping that is still more business and that is what matters. In terms of the length of the overall average business sales letter it would be from two to five pages.
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